Brunei Targets Over 2 Million Air Passengers by 2030
BANDAR SERI BEGAWAN, March 28 (Bernama‑Xinhua) — Brunei has set ambitious targets to boost passenger traffic at Brunei International Airport to more than 2 million travelers annually and handle 38,000 tonnes of air cargo by 2030. The announcement was made by Pengiran Shamhary Pengiran Haji Mustapha, Minister of Transport and Infocommunications, who emphasized that these goals form part of the ministry’s strategic plan to strengthen the nation’s aviation sector.
Strengthening Aviation and Connectivity
The initiative is designed to enhance connectivity, improve logistics capabilities, and support Brunei’s broader economic growth. Plans include exploring the establishment of a low‑cost carrier to operate from Brunei International Airport, making air travel more accessible to regional passengers. The government is also studying the corporatisation of airport management, aiming to improve operational efficiency, service quality, and overall competitiveness.
Tourism as a Key Driver
While aviation growth is central to Brunei’s economic vision, tourism plays an equally vital role. The country’s rich cultural heritage, pristine environment, and unique attractions offer strong potential to draw international visitors.
Major Attractions in Brunei
- Sultan Omar Ali Saifuddien Mosque – An iconic landmark in Bandar Seri Begawan, renowned for its golden dome and reflection on the lagoon.
- Istana Nurul Iman – The official residence of the Sultan of Brunei, recognized as the world’s largest residential palace.
- Kampong Ayer (Water Village) – Known as the “Venice of the East,” this centuries‑old settlement showcases traditional stilt houses along the Brunei River.
- Ulu Temburong National Park – A pristine rainforest offering canopy walks, eco‑tours, and biodiversity experiences.
- Royal Regalia Museum – Housing ceremonial regalia and exhibits that highlight Brunei’s monarchy and history.
- Gadong Night Market – A lively hub for local food, snacks, and cultural encounters.
Strategies to Attract Tourists
To complement its aviation expansion, Brunei can focus on:
- Promoting Eco‑Tourism: Highlighting rainforest adventures, river cruises, and sustainable travel experiences.
- Cultural Showcases: Expanding festivals such as Hari Raya Aidilfitri open houses, traditional performances, and handicraft exhibitions.
- Regional Connectivity: Leveraging a potential low‑cost carrier to attract short‑haul travelers from neighboring ASEAN countries.
- Luxury and Wellness Tourism: Positioning Brunei as a destination for high‑end resorts, spa retreats, and wellness programs.
- Digital Marketing: Strengthening online visibility through travel platforms, social media campaigns, and influencer partnerships.
- Integrated Packages: Offering combined experiences—such as city tours, rainforest excursions, and cultural visits—to maximize visitor engagement.
